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[object Object],[object Object],[object Object],Guerrilla Band: The role of Serendipity and Community in Games User-testing 03/31/10 Funologists Live & In Person: Guerilla Game Research
[object Object],What kinds of “funology” work do I do? 03/31/10 Funologists Live & In Person: Guerilla Game Research
[object Object],My specific focus is:  Initial Experience 03/31/10 Funologists Live & In Person: Guerilla Game Research
[object Object],Big Budget, Big Team, Big Expectations... 03/31/10 Funologists Live & In Person: Guerilla Game Research
[object Object],And, not surprisingly, Big Problems... 03/31/10 Funologists Live & In Person: Guerilla Game Research
[object Object],[object Object],So, of course we tried Big Solutions 03/31/10 Funologists Live & In Person: Guerilla Game Research
Serendipity: Hard Work + Luck ,[object Object],[object Object],[object Object],[object Object],[object Object],03/31/10 Funologists Live & In Person: Guerilla Game Research ,[object Object]
[object Object],Ché on Guerrilla Bands 03/31/10 Funologists Live & In Person: Guerilla Game Research
Community: Forming the Guerrilla Band ,[object Object],[object Object],03/31/10 Funologists Live & In Person: Guerilla Game Research
What this “Guerrilla Band” did... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03/31/10 Funologists Live & In Person: Guerilla Game Research
Recap: What is funology? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03/31/10 Funologists Live & In Person: Guerilla Game Research

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GUR presentation @ SxSW

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Editor's Notes

  1. Moving from 5 on 1 (usability lab) to 5 on 17 (playtest lab)
  2. Firing reports over the wall (too late; too impersonal; no accounting for what “game experts” are thinking about) vs. Getting them into the lab to experience for themselves.